Mobile AMP

What is AMP?

AMP stands for Accelerated Mobile Pages. It is an open-source framework developed by Google designed to help publishers create mobile-optimized content that loads almost instantly across all devices. The core objective of AMP is to deliver seamless, high-performance user experiences by limiting the use of heavy scripts and enabling streamlined, fast-loading web pages. This is particularly important for publishers and advertisers aiming to reduce bounce rates and improve engagement on mobile devices, where users expect content to appear quickly and interactively.

AMP utilizes a specific set of HTML, JavaScript, and caching strategies to ensure that pages remain lightweight and consistent regardless of network conditions. By adopting AMP, publishers can improve site speed, core web vitals, and, ultimately, revenue potential from mobile audiences. ConnectAd supports AMP-Container Tags to facilitate reliable ad delivery and optimal viewing experiences for users accessing content on mobile platforms.

Learn more about AMP

Where can I get AMP-Tags?

ConnectAd offers robust AMP integrations through our dedicated PreBid Server Adapter. By leveraging this integration, publishers can run header bidding within AMP environments, ensuring access to premium demand and maximizing yield while maintaining fast load times. To enable AMP support with ConnectAd, please contact your account manager or consult our technical documentation for implementation details. Our team is available to assist with setup, testing, and best practices to ensure optimal results with AMP-enabled inventory.